Buy Verified Google adwords Account
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About
Google AdWords is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.
Google launched AdWords in 2000. At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. In 2005, Google started a campaign management service called Jumpstart.
The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead but was eventually reverted to MySQL after the system became much slower. Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business. The interface offers Spreadsheet Editing, Search Query Reports, and conversion metrics.
How Does Google Adwords Work?
Google’s advertising system is like an auction, with a few small differences. As an advertiser, you choose any search terms you’d like your ad to appear on, and you set a maximum bid of how much you’re willing to pay when someone clicks through on your ad. That’s where the term “cost per click” (CPC) comes in.
The amount of that bid (compared to others bidding on the same term) will help determine how high up on the page Google places your ad.
In most auctions, the highest bidder wins the prize and everyone else goes home. With Google Ads, the bids are mostly secret, and the highest bidder doesn’t always get the top spot. Other factors like quality score determine which advertiser gets the edge. If your quality score is high enough for a certain keyword, Google might not even charge you the full amount of your maximum bid.
Your quality score is a combination of how well your landing page matches the search term you’re bidding on and how well you can deliver on what the user was searching for. The more relevant your ad and landing page are to the search, the more likely you are to pay less for the ad and get the click.
It might seem like you have to account for thousands of search variations to earn that high ad position and click. In a way, you do, but there are easy tricks in Google Ads to make it simple and nearly automated. For example, match types and ad groups help you separate your messages so that they match the user’s intent more closely.
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